With ever-evolving technology and the various ways we absorb content, using video as a marketing tool for your business is crucial. It’s not that you should be using video, it’s that you have to be using video if you want to stand out from competition. According to...
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One of the most popular digital marketing strategies is video because it provides an engaging experience for consumers. Businesses everywhere are seeing the power of video in marketing and the stats prove its value. Video in email increased click through rate 200-300...
read moreYou can dress it up all you want, but at the end of the day this whole online marketplace runs on one thing: content. You’re selling cars? You need content. Mowing lawns? You need content. Cutting hair? You need content. Also scissors, presumably. Whether it’s...
read moreUsers are fleeing from Facebook, citing privacy concern, and ad spend is up on other platforms. Is it time for your business to pull the plug? Facebook 2004-2018 The Internet community is in mourning over the recent passing of one of its greatest champions, Facebook,...
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No matter what business you’re in, you’re in the communications business. You sell your product or service through the words you choose, helping your customers to understand the value you offer. That’s been true since the first Sumerian used this newfangled “written...
read moreI know what you’re thinking: my what now? There are endless buzzwords, meaningless jargon and empty terminology that surround the world of online marketing, and there may be a temptation to simply throw “value proposition” in that same category. But the idea of a...
read moreEveryone’s got “a guy.” Even if that guy isn’t, strictly speaking, a guy, we tend to let people know when we have a guy. Lost a few shingles in a storm? I got a guy. Run-in with a shopping cart that left a nice dent in your car? I got a guy. Need to get that home...
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Business ultimately comes down to communication. Whether you’re in sales or marketing, your job is to make sure the other party understands your business and knows the value your service or product can bring to them. It doesn’t matter if you’re remodeling kitchens or...
read moreIn a high-tech world where communication with almost every living soul is available at the push of a button, the hashtag is a decidedly low-tech solution. When you think of the millions of lines of computer code powering so many aspects of our lives today, they are as...
read moreNominations for Jacksonville.com’s Bold City Best competition begin June 3rd! Encourage customers to vote for you with branded gear, including vinyl banners, personalized posters and business cards, social media promotion, and much more! Learn more about...
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