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From hard-hitting facts to interesting antidotes, the Times-Union Media Insights blog tells you the best ways to market your small to medium-size business. Learn tips to make your social media soar, amp up your online presence, or motivate your team to take it to the next level.
Video Marketing is a Game Changer by | Oct 10, 2018 | Marketing | 0 Comments

With ever-evolving technology and the various ways we absorb content, using video as a marketing tool for your business is crucial. It’s not that you should be using video, it’s that you have to be using video if you want to stand out from competition. According to...

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Drive Revenue with Great Content by | Sep 12, 2018 | Content | 0 Comments

You can dress it up all you want, but at the end of the day this whole online marketplace runs on one thing: content. You’re selling cars? You need content. Mowing lawns? You need content. Cutting hair? You need content. Also scissors, presumably. Whether it’s...

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Is Facebook Dying? by | Aug 20, 2018 | Social Media | 0 Comments

Users are fleeing from Facebook, citing privacy concern, and ad spend is up on other platforms. Is it time for your business to pull the plug? Facebook 2004-2018 The Internet community is in mourning over the recent passing of one of its greatest champions, Facebook,...

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What is Your Value Proposition? by | Jul 13, 2018 | Marketing | 0 Comments

I know what you’re thinking: my what now? There are endless buzzwords, meaningless jargon and empty terminology that surround the world of online marketing, and there may be a temptation to simply throw “value proposition” in that same category. But the idea of a...

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Everyone’s got “a guy.” Even if that guy isn’t, strictly speaking, a guy, we tend to let people know when we have a guy. Lost a few shingles in a storm? I got a guy. Run-in with a shopping cart that left a nice dent in your car? I got a guy. Need to get that home...

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4 Mind Hacks You Can Use to Sell Online by | Jun 28, 2018 | Digital, Marketing | 0 Comments

Business ultimately comes down to communication. Whether you’re in sales or marketing, your job is to make sure the other party understands your business and knows the value your service or product can bring to them. It doesn’t matter if you’re remodeling kitchens or...

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Do Hashtags Still Matter? by | Jun 14, 2018 | Marketing | 0 Comments

In a high-tech world where communication with almost every living soul is available at the push of a button, the hashtag is a decidedly low-tech solution. When you think of the millions of lines of computer code powering so many aspects of our lives today, they are as...

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Slippers Paint Women from 30603 Paint synthetic from Andrea Andrea Conti B01FO63X2Q Parent 7c376eb -

Bold City Best is Back! Is your business prepared? by | May 31, 2018 | Marketing | 0 Comments

Nominations for’s Bold City Best competition begin June 3rd! Encourage customers to vote for you with branded gear, including vinyl banners, personalized posters and business cards, social media promotion, and much more! Learn more about...

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